Where Pretty ━━ Meets Purpose
Studio Hela was never about just selling pretty things ━━━━ it’s about creating a feeling. That warm little glow you get from lighting your favorite candle and curling up with a good book.
The way a dainty scrunchie can pull your look together. The comfort of surrounding yourself with soft colours and even softer textures. Everything we offer is chosen with intention – to bring beauty into the everyday and remind you that the small things do matter. Our products are curated to romantacize your life with a touch of beauty & whimsy.
Studio Hela is a cozy little corner of the internet for book lovers, pink enthusiasts, and anyone who thinks a little snark makes life better. We create cute, quirky, and mildly unhinged stickers, bookmarks, keychains, tumblers, mugs, and gifts—most of them lovingly inspired by our deep, slightly obsessive relationship with books.
hi, nice to meet you
This whole thing started with one perimenopausal elder millennial (hi, that’s me) who loves reading, hoards craft supplies like a dragon, and firmly believes that joy, whimsy, and a well-placed sarcastic sticker are powerful forms of resistance. After teaching myself graphic design and illustration, I figured… I probably shouldn’t keep all these creations to myself...I'm a 𝕸𝖆𝖝𝖎𝖒𝖆𝖑𝖎𝖘𝖙 - not a hoarder. (ദ്ദി˙ᗜ˙)
Welcome to Studio Hela. Stay a while. Add something cute to your cart. Resist joylessly? Never heard of her.
xoxo Hela 🍒💋🍷🍓
Born from a Dream ━━ (and a Love of Pink)
This brand began the way many beautiful things do ━━━━ with a spark of inspiration and a notebook full of late-night ideas.
This whole thing started with one perimenopausal elder millennial (hi, that’s me) who loves reading, hoards craft supplies like a dragon, and firmly believes that joy, whimsy, and a well-placed sarcastic sticker are powerful forms of resistance. After teaching myself graphic design and illustration, I figured… I probably shouldn’t keep all these creations to myself.
Afterall, I am a Maximalist - not a hoarder*
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━ Curated with Love
💝Every order comes beautifully and securely packaged
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📦 FREE SHIPPING
on orders over $50
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/⊃🎁⊂\ -
🔎 Tracking with every order
Wherever you are, the blush vibes can find you. Door to door tracking on every order. Worry free shipping
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━ Satisfaction Guranteed
🥺 Not 100% in love? That’s okay – we want you to adore your order. You can return unused items within 14 days of delivery.
INCLUSIVE BRAND
We are proudly:
♀️ Woman Owned
🫶🏽 Black Owned
⭐ Military Spouse Owned
🏳🌈 LGBTQIA+ Ally
⛔ No AI
🍑 Small business located in Georgia, USA
Curated with Heart ━━ Styled for You
Studio Hela is for the girls who thrift for fun, start new hobbies with reckless optimism, side-eye the patriarchy on a daily basis, and believe the revolution should absolutely be pink.
We’re not trying to be a big-box brand. Honestly? Capitalism is… a lot. But until we dismantle it, we might as well make things that spark joy, start conversations, and make you laugh a little when you need it most. ❤︎
A Place to ━━ Romanticise Your Life
Welcome to Studio Hela. Stay a while. Add something cute to your cart. Resist joylessly? Never heard of her.